Sökning: "Strategic Brand Management"

Visar resultat 1 - 5 av 123 uppsatser innehållade orden Strategic Brand Management.

  1. 1. Talent attraction in Swedish Gaming Industry : An exploratory study.

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Zigmunds Ancikevics; Nelly Chemutai Lagat; [2019]
    Nyckelord :gaming; start-ups; talent attraction; innovation; employer brand;

    Sammanfattning : Researchers and practitioners have both acknowledged the importance of attracting the right employees. The study aims to explore and analyze how Swedish gaming start-ups attract talent. LÄS MER

  2. 2. Drivkraften till hållbarhet

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Martin Frankendal; Valdemar Lennartsson; Eric Witt; [2019]
    Nyckelord :Sustainability; Resource alteration; Resources; Resource based-view; Triple bottom line; Business and Economics;

    Sammanfattning : Title: The Driving Force of Sustainability - A Case Study of Brinova Fastigheter AB Seminar date: 2019-06-05 Course: FEKH19 Business Administration: Bachelor Degree Project in Strategic Management Undergraduate Level Authors: Martin Frankendal, Valdemar Lennartsson & Eric Witt Advisor: Devrim Göktepe-Hultén Purpose: The purpose of this study is to examine which the driving forces are to implement sustainability in the business model and how this is implemented through a resource perspective. In the study this is analyzed in order to describe how a company's resources are organized and customized for their sustainable initiatives. LÄS MER

  3. 3. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Nyckelord :role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Sammanfattning : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. LÄS MER

  4. 4. Exploring brand identity practice in video game start-ups : Industrial Marketing

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Andreas Harding; [2019]
    Nyckelord :Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Sammanfattning : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. LÄS MER

  5. 5. Att vara eller inte vara ett trädkramarvarumärke, det är frågan

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lova Sild Löhman; Martina Hörwing; Sofia Leine; [2019]
    Nyckelord :CSR; creating shared value; CSR-strategy; brand equity; the outdoor fashion industry; Business and Economics;

    Sammanfattning : Examensarbetets titel: Att vara eller inte vara ett trädkramarvarumärke, det är frågan. - En kvalitativ studie om hur CSR påverkar varumärkeskapital i outdoor fashion-branschen. LÄS MER