Sökning: "Alexandra Nuria Kunert"
Hittade 1 uppsats innehållade orden Alexandra Nuria Kunert.
1. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. LÄS MER
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