Sökning: "Online Game Brands."
Visar resultat 1 - 5 av 6 uppsatser innehållade orden Online Game Brands..
1. Produktplacering och omvänd produktplacering som marknadsföringsverktyg för Tv-spel
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : Detta arbete har undersökt vad Tv-spelare online tycker om omvänd produktplacering (ReverseProduct Placement, RPP) jämfört med vanlig produktplacering. RPP innebär att föra överfiktiva varumärken från filmer, Tv-serier och annan media till verkligheten och sälja verkligamotsvarigheter av produkterna. LÄS MER
2. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. LÄS MER
3. From Green to Gold: The role of multiple logics of sustainability in shaping business value creation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : With activities engendering tremendous socio-ecological impacts, the fashion system is increasingly spotlighted as one of the most unsustainable industries. In this context, many actors in the fashion system, including brands and retailers, have implemented corporate sustainability strategies. LÄS MER
4. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Video games are engaging products with large followings engaging in their brands. Despite this, video game value has proven hard to research and the area is understudied (Boyle et al., 2012). LÄS MER
5. Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition
Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för datavetenskapSammanfattning : Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2. LÄS MER