Sökning: "Mattias Isefjord"

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  1. 1. How to Succeed in Export : A comparative Study of Export & Marketing Strategies Among the Winners of the Export-Hermes/ Stora Exportpriset

    Magister-uppsats, Internationella Handelshögskolan

    Författare :Carl-Johan Lindsten; Mattias Isefjord; [2006]
    Nyckelord :Export; Strategy; Export strategy; Marketing strategy; Export-Hermes; Stora Exportpriset; Internationalization; subsidiaries; intermediaries;

    Sammanfattning : Background International trade has dramatically increased during the last half of the 20th century and it is now of significant importance to most eco-nomies. International trade is especially crucial to countries such as Sweden, with a small domestic market. LÄS MER