Sökning: "Mingruedee Mettagarunagul"

Hittade 2 uppsatser innehållade orden Mingruedee Mettagarunagul.

1. 1. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
   Nyckelord :Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

   Sammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER

3. 2. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
   Nyckelord :eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

   Sammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER