Sökning: "eCRM key factor relationship"

Hittade 1 uppsats innehållade orden eCRM key factor relationship.

  1. 1. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
    Nyckelord :Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

    Sammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER