Sökning: "eCRM performance"
Hittade 3 uppsatser innehållade orden eCRM performance.
1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER
2. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn
Magister-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER
3. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn
Magister-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER