Sökning: "content personalization"

Visar resultat 1 - 5 av 77 uppsatser innehållade orden content personalization.

1. 1. LE OCH VINKA POLITIKER! En kvantitativ innehållsanalys av svenska EUparlamentarikers självpresentation på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Frida Reis; [2024-03-04]
   Nyckelord :Social Media; Instagram; Political Communication; Selfpresentation; Political Personalization; Gender;

   Sammanfattning : The evolution of social media has changed the way people communicate, among other things the political communication. On social media political actors can communicate directly to their audience and circumvent the traditional media, and it is also platforms that have a more personal focus. LÄS MER

3. 2. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Edvin Kenning; Hugo Östlin; [2023]
   Nyckelord :Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

   Sammanfattning : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. LÄS MER

4. 3. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Daniela Rodriguez; [2023]
   Nyckelord :CRM; email marketing; content personalization;

   Sammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER

5. 4. Designing Diverse Features to Reduce the Filter Bubble Effect on Social Media

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Ramya Kandula; [2023]
   Nyckelord :Filter bubbles; recommender systems; diversity; social media; filter bubblor; rekommenderande system; mångfald; sociala medier;

   Sammanfattning : The filter bubble effect has been an active area of research that has been explored in various contexts within social media. Research on recommender system designs within filter bubbles has received a lot of attention, mainly due to its impact on the phenomena. LÄS MER

7. 5. Artificiell intelligens i informationsförmedlarens arbete

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Lina Högberg Wahlström; [2023]
   Nyckelord :Informationförmedling; artificiell intelligens; etik; webredaktör; kommunikatör; trovärdighet; autenticitet; tillförlitlighet;

   Sammanfattning : The introduction of ChatGPT to the public in November 2022 garnered significant media attention, sparking debates about the future impact of AI systems on humanity. This phenomenon has prompted discussions on ethical considerations in AI development and the challenge of distinguishing between AI-generated and human-created content. LÄS MER