Sökning: "Daniela Rodriguez"

Hittade 4 uppsatser innehållade orden Daniela Rodriguez.

1. 1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Daniela Rodriguez; [2023]
   Nyckelord :CRM; email marketing; content personalization;

   Sammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER

3. 2. The TikTok effect : A case study on emotional marketing through social media

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Camila Daniela Vasquez Rodriguez; [2022]
   Nyckelord :Generation z; adaptative marketing; brand image; TikTok; Duolingo; engagement; emotional branding.;

   Sammanfattning : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. LÄS MER

4. 3. Theorizing & (re)discovering the Self : An autoethnographic & affect-theoretical approach to swedishness & colombianness

   Master-uppsats, Uppsala universitet/Centrum för genusvetenskap

   Författare :Daniela Rodriguez Alvarez; [2022]
   Nyckelord :affect theory; the self; identity; temporality; colombianness; swedishness; migrant; creative writing; writing from the flesh; WOC feminism; haunting; representation; shame; depression; autoethnography; brown commons; disidentification; translanguaging; writing and theorizing as healing;

   Sammanfattning : This thesis is structured as a feminist creative endeavour, a practice of self-love that aims at exploring (my) depression as a cultural and social phenomenon caused mainly by an inability to correctly embody swedishness, a constant haunting of a colonial and Colombian past, and the affective dimensions of language. This text is based on autoethnographic material about the experiences of being a Colombian-born migrant in Sweden and uses mainly affect theory and decolonial theory to make sense of these experiences. LÄS MER

5. 4. State Terrorism in practice: The Guatemalan coup d’état in 1954

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Daniela Rodriguez Alvarez; [2019]
   Nyckelord :Terrorism; State Terrorism; Guatemala; Coup d’état; Theory Elaboration; Law and Political Science;

   Sammanfattning : This thesis challenges the idea that terrorism is only used by non-state actors. I argue states can and have used terrorism on multiple occasions because terrorism is simply a strategy of violence and can thus be used by anyone. LÄS MER