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  1. 1. All inclusive fitness : En studie med könsperspektiv

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Beri Jengiri; Sofie Johansson; [2015]
    Nyckelord :Wellness travel; training trips; gender; Apollo; Ving;

    Sammanfattning : This study aims to study how individuals' attitudes to the new travel trend fitness journeys, with basis in gender and society's expectations. The study is about how Apollo and Ving’smarket looks for the segment fitness trips, but also how these two agencies can broaden it’s audience and attract the younger crowd who are individuals aged 30 years and younger. LÄS MER