Sökning: "Mohamad Khair Jandali Rifai"

Hittade 1 uppsats innehållade orden Mohamad Khair Jandali Rifai.

  1. 1. CSR determinants of consumers' purchase of organic food : A cross-cultural comparison between China and Sweden

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mohamad Khair Jandali Rifai; Yong Wang; [2019]
    Nyckelord :Corporate social responsibility; Organic food; Attitude; Purchase; Individualism;

    Sammanfattning : The purpose of this thesis is to describe the determinants of corporate social responsibility (CSR) that are: community support, diversity, employee support, environment, overseas operations, and product, on consumers’attitude towards purchasing of Organic food brands with Individualism as a moderator. It obtains a quantitative method by the deductive approach. LÄS MER