Sökning: "Purchase"

Visar resultat 1 - 5 av 2366 uppsatser innehållade ordet Purchase.

  1. 1. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
    Nyckelord :Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER

  2. 2. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Christoffer Eriksson; Sofia Dahlgren; Julia Sunnegårdh; [2021]
    Nyckelord :Brand loyalty; country-of-origin; perceived quality; country image; repetitive purchase; attitudinal loyalty.;

    Sammanfattning : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. LÄS MER

  3. 3. Does my self-image do the purchasing for me? : A thematic analysis on millennial women's attitudes towards sports supplements and their willingness to purchase based on packaging design

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amanda Borg; Nicki Rönnbom; [2021]
    Nyckelord :Willingness to purchase; sports supplements; nutritional supplements; attitudes; experience.;

    Sammanfattning : The purpose of this study is to gain a deeper understanding of Swedish female millennials attitudes towards sports supplements. As well as how packaging design influences their willingness to purchase within this product category. LÄS MER

  4. 4. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Therese Genovese; Charlotte Green; [2021]
    Nyckelord :green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

    Sammanfattning : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. LÄS MER

  5. 5. Cradle-to-Gate LCA of Water Treatment Alternatives : A case study performed for Norrvatten’s future waterwork expansion

    Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

    Författare :Siddharth Selvarajan; [2021]
    Nyckelord :Life cycle assessment; Water purification method; Potable water production; Microbiological barrier; Activated carbon; Sludge separation; Livscykelbedömning; Vattenreningsmetod; Produktion av dricksvatten; Mikrobiologisk barriär; Aktivt kol; Slamavskiljnin;

    Sammanfattning : Norrvatten is a municipal association which owns a water treatment plant capable of supplying good quality drinking water to the consumers in the associated neighbouring municipalities. After preliminary investigations for the future year of 2050, there were estimates which suggest a potential water quality degradation in the lake which supplies the raw water for treatment due to uncertain future climatic conditions and other forms of pollutions from the surrounding. LÄS MER