Sökning: "Mohammed Rahat Hossain"
Hittade 1 uppsats innehållade orden Mohammed Rahat Hossain.
1. Consumers’ Attitude Toward Eco-labels Within the Food Industry: Focus on Generation Y in Europe.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Eco-labels have become an important tool in products’ promotion, especially in the food industry, where it is used to promote products with ecological, ethical and/or sustainability attributes that consumers are looking for. Even though researches have demonstrated that consumers develop a positive attitude towards green products, some remain skeptical about green claims from marketers which are sometimes considered as ambiguous. LÄS MER
Resultatsidor:
1