Sökning: "Mathilde Valentine"

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  1. 1. Consumers’ Attitude Toward Eco-labels Within the Food Industry: Focus on Generation Y in Europe.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mathilde Valentine; Valentine Stichelbaut; Mohammed Rahat Hossain; [2014]
    Nyckelord :Eco-labels; Generation Y; Food Industry; Attitude; Environmental motivations;

    Sammanfattning : Background: Eco-labels have become an important tool in products’ promotion, especially in the food industry, where it is used to promote products with ecological, ethical and/or sustainability attributes that consumers are looking for. Even though researches have demonstrated that consumers develop a positive attitude towards green products, some remain skeptical about green claims from marketers which are sometimes considered as ambiguous. LÄS MER