Sökning: "Myth-telling"
Hittade 1 uppsats innehållade ordet Myth-telling.
1. Not All Heros Wear Capes
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. LÄS MER
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