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1. 1. Demonstrate It's Great!: A thesis about the possibility to influence consumers through in-store demonstrations

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Pernilla Elvin; Nahal Mehran; [2008]
   Nyckelord :In-store; marketing; demonstration; day of the week; brand attitude;

   Sammanfattning : In grocery stores today consumers are confronted with endless possibilities and most purchase decisions are made while in the store. This situation provides retailers with a perfect opportunity to influence consumers’ purchase decisions. One of the tools to affect consumers is in-store demonstrations. LÄS MER