Sökning: "Nina Björnsson"

Hittade 1 uppsats innehållade orden Nina Björnsson.

  1. 1. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Nina Björnsson; [2023]
    Nyckelord :Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

    Sammanfattning : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. LÄS MER