Sökning: "Nina Björnsson"
Hittade 1 uppsats innehållade orden Nina Björnsson.
1. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. LÄS MER
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