Sökning: "Oleksandra Besedina"

Hittade 1 uppsats innehållade orden Oleksandra Besedina.

  1. 1. Who you are and what they think about you : how to measure brand identity and brand image of a small design company

    Magister-uppsats, Institutionen för humaniora och samhällsvetenskap

    Författare :Oleksandra Besedina; Viktoriia Chernyshova; [2011]
    Nyckelord :brand identity; brand image; communication channels; SME branding.;

    Sammanfattning : The idea of this thesis originates from the stand point that the understanding of who you are, who you want to be and what impression you actually make, is the start of a successful reciprocal relationship. The thesis solves two tasks. LÄS MER