Sökning: "Patricia Collazo"

Hittade 1 uppsats innehållade orden Patricia Collazo.

  1. 1. Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Patricia Collazo; Anita Radu; Berglund Mikaela; [2020]
    Nyckelord :Sustainability; large company; marketing; sustainable marketing; implementation.;

    Sammanfattning : Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. LÄS MER