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  1. 1. Branding as a tool within internationalization

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Tritarn Wattanasit; Pimolbun Panglad; [2010]
    Nyckelord :Internationalization; Globalization; International business; Brand; Branding; Brand management; Global branding;

    Sammanfattning : Nowadays global market is quite attractive for high competition environment.  First is to reduce risks and uncertainties of the business in their home countries. Second is to exploit the growing global market for goods and services which can lead to economies of scale and the increasing of market share. LÄS MER