Sökning: "Producentvarumärken"

Hittade 1 uppsats innehållade ordet Producentvarumärken.

  1. 1. Producenternas möjligheter att kommunicera sitt varumärke

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Fredrik Bergstrand; Daniel Eliasson; Kristoffer Landin; [2009]
    Nyckelord :Producentvarumärken; Marknadsföringskanaler; Internet; Event; Relationer; Utveckling; Förändring;

    Sammanfattning : The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that are competing with the producers, this leads to the fact that producers in some cases are having trouble communicating their brand to the end-consumer. LÄS MER