Sökning: "Kristoffer Landin"

Hittade 3 uppsatser innehållade orden Kristoffer Landin.

  1. 1. Det stora landet i Väster : En kvalitativ innehållsanalys av svenska läroböckers framställning av emigrationen till Amerikas förenta stater

    Kandidat-uppsats, Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)

    Författare :Kristoffer Filipsson; [2014]
    Nyckelord :emigration; schoolbooks; America; individual level; group level; societal level; pushfactors; pullfactors; image of America; image of Sweden; emigration; läroböcker; Amerika; individnivå; gruppnivå; samhällsnivå; pushfaktorer; pullfaktorer; Amerikabild; Sverigebild;

    Sammanfattning : .... LÄS MER

  3. 2. How to Implement and Evaluate an Online Channel Extension Through Social Media

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Kristoffer Landin; Marcus Lindberg; Christoffer Nyman; [2010]
    Nyckelord :channel extension; social media; campaign; marketing communications; target groups; online interaction; measurements;

    Sammanfattning : The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. LÄS MER

  4. 3. Producenternas möjligheter att kommunicera sitt varumärke

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Fredrik Bergstrand; Daniel Eliasson; Kristoffer Landin; [2009]
    Nyckelord :Producentvarumärken; Marknadsföringskanaler; Internet; Event; Relationer; Utveckling; Förändring;

    Sammanfattning : The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that are competing with the producers, this leads to the fact that producers in some cases are having trouble communicating their brand to the end-consumer. LÄS MER