Sökning: "Pronab Swarup Podder"
Hittade 1 uppsats innehållade orden Pronab Swarup Podder.
1. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention. Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. LÄS MER
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