Sökning: "Kaniz Sawda Tanjee"

Hittade 1 uppsats innehållade orden Kaniz Sawda Tanjee.

  1. 1. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
    Nyckelord :Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

    Sammanfattning : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. LÄS MER