Sökning: "Robin Fischer"
Hittade 2 uppsatser innehållade orden Robin Fischer.
1. Brand Equity Effects of Different Types of CSR: A Quantitative Study of the Swedish Food Industry
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Corporate social responsibility (CSR) is an area that has become increasingly important over the last decades, both for companies and for the research community. Recently, scholars have begun to argue that the way in which corporations implement and practice CSR influences its outcomes. LÄS MER
2. The Dimensions of Involvement: How They Relate to Fashion Buying Behavior
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Involvement with products is a topic that has been studied thoroughly during the last decades. When reviewing the literature, we found that involvement can be divided into four different dimensions: product, brand, consumption and advertising involvement. LÄS MER