Sökning: "Rouya Liao"

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  1. 1. The value of traditional travel agency in the digital age

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Rouya Liao; [2020]
    Nyckelord :traditional travel agency; value; digitalization; tourism.; Social Sciences;

    Sammanfattning : In contemporary tourism, technology enables travelers to make travel arrangements in various ways, for example they can reserve tickets directly from airlines company’s website or purchase products from online travel agencies. Considering that travelers have many alternatives but insist in making transactions with traditional travel agencies, there must be something that makes traditional travel agency a valuable object. LÄS MER