Sökning: "Shayan Karimi"

Hittade 1 uppsats innehållade orden Shayan Karimi.

  1. 1. The 4P theory's role in a company's social media

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Nelli Nordlund; Shayan Karimi; [2019]
    Nyckelord :the 4P theory; social media platforms; marketing strategy; digitalization;

    Sammanfattning : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. LÄS MER