Sökning: "Simon Kryger"

Hittade 2 uppsatser innehållade orden Simon Kryger.

1. 1. The Invisible Wall : The impact of informal institutions in a Chinese business context

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Elias Carlsson; Simon Kryger; [2017]
   Nyckelord :Informal institutions; Internationalisation; Swedish SMEs; Network; Language; Relationship; Guanxi; Mianzi.;

   Sammanfattning : The increased activity in the emerging market China has created opportunities for Western internationalised companies. Previous research has focused on changes in formal institutions in China, mostly related to MNCs operating within the market. LÄS MER

3. 2. Innovation: a key to internationalization? : Jugaad in the context of Swedish SMEs

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Marc Hislop; Simon Kryger; [2016]
   Nyckelord :Jugaad; India; International business; Internationalization; Market entry mode; International Knowledge; Business ethics; Opportunities; Innovation; Frugal;

   Sammanfattning : The purpose of this thesis is to acquire knowledge of how Swedish SMEs could use Jugaad as an advantage when internationalizing towards India and as a tool for innovation. The phenomena has been identified and analyzed in relation to innovation theories and internationalization. LÄS MER