Sökning: "Sonja Horelli"

Hittade 1 uppsats innehållade orden Sonja Horelli.

  1. 1. The Effect of Seller Reputation on Buyer Intentions and Attitudes in Online C2C Service Marketplaces

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Douglas Iverot; Sonja Horelli; [2015]
    Nyckelord :C2C; E-commerce; Online Service Marketplace; Reputation; Source Credibility;

    Sammanfattning : Online C2C service marketplaces are one of the most recent forms of peer-to-peer exchange, enabling consumers to offer and purchase services to and from other consumers. As services move to an online environment, while being offered by unknown sellers, uncertainty and risk often grows in the eyes of the buyer. LÄS MER