Sökning: "Sophia Nass"
Hittade 1 uppsats innehållade orden Sophia Nass.
1. “We’re Stronger Together”: A Co-Creational Approach to Cause- Related Marketing
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. LÄS MER
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