Sökning: "Sophia Nass"

Hittade 1 uppsats innehållade orden Sophia Nass.

  1. 1. “We’re Stronger Together”: A Co-Creational Approach to Cause- Related Marketing

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sophia Nass; [2015]
    Nyckelord :Co-creation; CSR; CRM; Breast Cancer Awareness; Estee Lauder; Social Sciences;

    Sammanfattning : Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. LÄS MER