Sökning: "Susanna Järphag"

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  1. 1. The Presumed Prosumers: An observational study of the eSports experience

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Susanna Järphag; Jessica Lawson; [2016-09-22]
    Nyckelord :Prosumers; eSports; Co-creation; Collaborative Marketing;

    Sammanfattning : The contribution of this article concerns the fact that consumers of the eSports experience can be regarded as prosumers. This conclusion is based on an observational study carried out at Intel Extreme Masters in Katowice. LÄS MER