Sökning: "Teodor Dahl"

Hittade 1 uppsats innehållade orden Teodor Dahl.

  1. 1. A consumer perspective of personalized marketing : An exploratory study on consumer perception of personalized marketing and how it affects the purchase decision making

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Teodor Dahl; David Fridh; [2019]
    Nyckelord :Personalized marketing; Consumer perception; Past experiences; Privacy concerns; Consumer decision-making process;

    Sammanfattning : The traditional type of marketing is more directed towards big customer segments in specified areas. Due to technological improvement marketing has evolved into an extreme form of segmentation where marketing target the individual consumer based on their personal needs and preferences. LÄS MER