Sökning: "Tove Zander"

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  1. 1. In Facebook we trust : a case study of consumer relationship & Facebook

    Kandidat-uppsats, Sektionen för hälsa och samhälle

    Författare :Amanda Oxwall; Tove Zander; [2012]
    Nyckelord :Trust; Facebook; Relationship Marketing; Online Trust; Social CRM;

    Sammanfattning : Problem: Facebook is the most frequent and most used Social Media of our time. Facebook shapes new opportunities in communication and collaboration between companies and consumers that have not been possible before. Facebook is a marketing channel that gives companies an easy and free way of sharing fast information and communication online. LÄS MER