Sökning: "Undercover Stealth Marketing"

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  1. 1. Undercover Marketing : The method which lies beneath

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Karolina Stenberg; Sabina Pracic; [2005]
    Nyckelord :Word-of-Mouth; Guerrilla Marketing; Undercover Stealth Marketing;

    Sammanfattning : Background: A coming of age of a generation named Generation Y, which holds negative views on commercial messages, has resulted in the need of special marketing methods which are known to be more alternative. Guerrilla Marketing, being such a method holds beneath it Undercover Marketing which is another method and has the potential of reaching this generation. LÄS MER