Sökning: "Urte Pudzemyte"

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  1. 1. Harnessing the Social Network : The use of Facebook in marketing

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Urte Pudzemyte; Viktor Zaunders; Trajche Kralev; [2010]
    Nyckelord :;

    Sammanfattning : ii Bachelor Thesis in Business Administration / Informatics Title: Harnessing the Social Network Authors: Utre Pudzemyte, Trajche Kralev, Viktor Zaunders Tutor: Börje Boers Date: 2010-12-08 Subject terms: Social Media, Social Networks, Online Marketing, Relationship Marketing, Online Retailers, Facebook, Swedish Retail Abstract In this study we investigate how online retailers can use Facebook in marketing to increase their sales. We look specifically at how corporate Facebook pages can be used in a good way to increase the sales for these retailers. LÄS MER