Sökning: "Vanessa Auer"
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1. Touch, Swipe or Click? : Understanding information exchange (eWOM) on Instagram and how it can be encouraged
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Electronic word-of-mouth (eWOM) is known as one of the most influential factors impacting consumer behaviour. Yet, not all consumers are motivated to like, tag or comment on commercial posts online. LÄS MER
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