Sökning: "Vanessa Auer"

Hittade 1 uppsats innehållade orden Vanessa Auer.

  1. 1. Touch, Swipe or Click? : Understanding information exchange (eWOM) on Instagram and how it can be encouraged

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Vanessa Auer; Evelina Bergström; [2017]
    Nyckelord :Electronic-word-of-mouth eWOM ; Word-of-mouth WOM ; Engagement; Content Features; Social Networking Sites SNS ; Instagram; Social Media Marketing;

    Sammanfattning : Electronic word-of-mouth (eWOM) is known as one of the most influential factors impacting consumer behaviour. Yet, not all consumers are motivated to like, tag or comment on commercial posts online. LÄS MER