Sökning: "Vanessa Ibragic"
Hittade 1 uppsats innehållade orden Vanessa Ibragic.
1. So tell me, how do I look? : A study of how voters perceive the political brand image of the Sweden Democrats
Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : There has been a growing interest in applying concepts and strategies of brand management in the political sphere. However, it has been argued that the phenomenon of political brand image has been given little attention. Therefore the purpose of this study is to explore the political brand image of the Sweden Democrats from voters’ perspective. LÄS MER
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