Sökning: "Varuzhan Sahakyan"

Hittade 1 uppsats innehållade orden Varuzhan Sahakyan.

  1. 1. Strategic Values-Based Communication for Motivating Change towards Sustainability

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

    Författare :Kjersti Helgeland Bohlin; Davida Ginter; Varuzhan Sahakyan; [2013]
    Nyckelord :Values-based communication; sustainable development; Framework for Strategic Sustainable Development FSSD ; intrinsic values; Non-governmental organisation NGO ;

    Sammanfattning : In the face of the complexity and the urgency of the sustainability challenge, communication of sustainability to the public to motivate behaviour change is found to be an urgent concern. Communication based on appealing to the values of the audience is particularly powerful in addressing social and ecological concerns. LÄS MER