Sökning: "Victor Malmqvist"

Hittade 1 uppsats innehållade orden Victor Malmqvist.

  1. 1. Making Sense of Strategic Ambiguity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Peter Malmberg; Victor Malmqvist; [2013]
    Nyckelord :sensemaking; cues; frames; strategic ambiguity; organizational change; communication; Business and Economics;

    Sammanfattning : Purpose Our purpose is to increase the understanding of an organization’s change process by interpreting organizational members’ lived experience during a change process where messages are being communicated ambiguously. We will draw on Weick’s theoretical framework of sensemaking in order to analyze the effects of top managers’ strategic ambiguity. LÄS MER