Sökning: "Victor Malmqvist"
Hittade 1 uppsats innehållade orden Victor Malmqvist.
1. Making Sense of Strategic Ambiguity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose Our purpose is to increase the understanding of an organization’s change process by interpreting organizational members’ lived experience during a change process where messages are being communicated ambiguously. We will draw on Weick’s theoretical framework of sensemaking in order to analyze the effects of top managers’ strategic ambiguity. LÄS MER
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