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1. 1. I Decide What I Do. Right? : Persuasive design factors and purchase intention

   Master-uppsats, Jönköping University/IHH, Informatik

   Författare :Vlada Toma; [2020]
   Nyckelord :Persuasive design; Persuasive Factors; E-commerce; Attitude Change; Purchase Intention; Need for Cognition;

   Sammanfattning : Online shopping has gained more and more popularity over the years, naturally, leading to an increase in the number of e-commerce websites. From a variety of websites users can choose the one that best suits their needs depending on different factors, such as information or easy navigation. LÄS MER