Sökning: "Yajun Liang"

Hittade 2 uppsatser innehållade orden Yajun Liang.

1. 1. A Consumer Perspective on Reshoring Production: Insights from Sweden

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
   Nyckelord :Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

   Sammanfattning : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. LÄS MER

3. 2. The Intention Of China’s Generation-Y To Abandon A Brand After A Celebrity Endorsement Scandal: A Theory Of Planned Behavior Approach

   Magister-uppsats, Jönköping University

   Författare :Paul Van Caenegem; Yajun Liang; [2022]
   Nyckelord :Theory of Planned Behavior; Celebrity endorsements; Celebrity Scandals; China s Generation-Y;

   Sammanfattning : Background: With increased scrutiny of celebrities by the Chinese government, more and more celebrities are being exposed to being caught in various scandals. This leads to the challenge of how companies respond to such celebrity endorsements followed by scandals to incorporate the intentions of independent, socially conscious China’s Generation-Y. LÄS MER