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Hittade 4 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Yi Wei; Jiaying Zhu; [2020]
    Nyckelord :Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

    Sammanfattning : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. LÄS MER

  3. 2. Obstacles to innovation management in SMEs : A case study of Libo Airport

    Magister-uppsats, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Författare :YI WEI; XIANGYUN XU; [2013]
    Nyckelord :innovation management; innovation process; SMEs.;

    Sammanfattning : This thesis examines innovation, innovation management and the innovation process in SMEs (small and medium enterprises). There are many academic researchers who work on innovation management but there are very few studies on SME innovation management. LÄS MER

  4. 3. How to brand oneself online : A case study about 10 top musicians on Facebook

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Nana Wei; Xueying Yi; [2012]
    Nyckelord :personal branding; Facebook; Musician Stars; SNS social network service ; online;

    Sammanfattning : personal branding, Facebook, Musician Stars, SNS (social network service), online .... LÄS MER

  5. 4. Environmental logistics developement : the comparison of Chinese environmental logistics and developed country's logistics

    Kandidat-uppsats, Akademin för teknik och miljö

    Författare :SIYI LI; YI WEI; [2011]
    Nyckelord :environmental logistics; global economic development; environmental package;

    Sammanfattning : Logistics is regard as enterprise's "third profit source" and in the process of global industrialization it plays an important role. Many industries improve logistics conditions to reduce operating costs, and they attempt to obtain a new competitive advantage. LÄS MER