Sökning: "Zhisheng Zhou"

Hittade 1 uppsats innehållade orden Zhisheng Zhou.

  1. 1. A Critical review of SME internationalization : through two Swedish/Chinese SMEs

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :Yunli Lu; Zhisheng Zhou; [2009]
    Nyckelord :SMEs; Internationalization; Resource; Competition; Mode of Entry; Marketing Strategy;

    Sammanfattning : Background The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continued declines in government-imposed barriers and continued advances in technology   Purpose The purpose of this paper is to design a theoretical framework for the internationalization of Small and Medium Enterprises, research, analyst and discuss.   Theoretical Framework We have created a model of the internationalization of SMEs which includes four elements: Resource, Mode of Entry, Competitor and Marketing. LÄS MER