Sökning: "a framework for categorizing social media posts"
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1. How the most liked brands on Facebook interact with their customers
Master-uppsats, Institutionen för tillämpad informationsteknologiSammanfattning : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. LÄS MER
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