Sökning: "anseendekapital"

Hittade 1 uppsats innehållade ordet anseendekapital.

  1. 1. När data och förtroende läcker - Dataintrång ur ett flerstämmigt perspektiv på kris

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Joacim Zetterdahl; Oscar Lindén; [2019]
    Nyckelord :Dataintrång; kriskommunikation; timing; anseendekapital; netnografi; Equifax; den retoriska arenan; situational crisis communication theory; sociala medier; intressenters reaktioner; Social Sciences;

    Sammanfattning : The aim of this study is to gain knowledge regarding how an organization communicates a data breach to their stakeholders via digital media, in order to identify which communicative factors that can be linked to positive and negative stakeholder reactions. The communicative factors that are studied in this paper in relation to Equifax data breach are crisis response strategies, timing & reputation capital. LÄS MER