Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Studenters val av bank : demografiska skillnaders påverkan på konsumentbeteenden vad gäller banktjänster

   Kandidat-uppsats, Sektionen för Hälsa och Samhälle

   Författare :Zahida Sarwary; Halima Sarwary; [2011]
   Nyckelord :Traditionell; icke-traditionell; student; bankbehov; påverkningsfaktorer; val av bank;

   Sammanfattning : Students today, in the banking system, are the least loyal group. Students are also the most costly group due to the large investments, made by the banks, for them. Banks have generalized all students in one category and have adapted their offering regardless of students’ social statues. LÄS MER

3. 2. Studenters förhållningssätt till valet av framtida bank

   Magister-uppsats, Institutionen för ekonomi och företagande

   Författare :Anna Lundin; Elin Eriksson; [2005]
   Nyckelord :Business studies; Företagsekonomi;

   Sammanfattning : Since the middle of the 1980´s the Swedish bank market has experienced a change concerning structure and pressure of competition. Before the year 1985, the market was characterized as a market with few operators but have changed to a market with many operators and seen as one of the most intense in Europe where the four major banks; Nordea, Handelsbanken, SEB and Föreningssparbanken together have a strong position. LÄS MER