Sökning: "branding in hi-tech environment"

Hittade 2 uppsatser innehållade orden branding in hi-tech environment.

1. 1. VoIP branding: How to bridge the gaps between your brand identity and brand equity : A corporate-consumer perspective with Rebtel Networks AB

   Magister-uppsats, KTH/Industriell marknadsföring

   Författare :Kunthika Macharoensak; [2012]
   Nyckelord :brand identity; brand awareness; branding in hi-tech environment; market complexity; VoIP branding; MVNO branding; corporate base perspective; consumer base perspective; market research; VoIP; MVNO; varumärkesidentitet; varumärkeshantering; marknadsundersökning;

   Sammanfattning : A hi-tech company often focuses on being innovative by providing product offerings as product leader, fast follower or with operational excellence. In the international calling sector the technological solutions are numerous. LÄS MER

3. 2. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
   Nyckelord :Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

   Sammanfattning :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. LÄS MER