Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. The Mismatch Between Green Words and Actions

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Julia Sandblom; Vera Strömbäck; [2021]
   Nyckelord :Pseudo-profound bullshit; Bullshit receptivity; Consumer skepticism; Sustainability statements; Business communication;

   Sammanfattning : The increased access to information as a result of digitalization has made it easier to share valuable knowledge. However, simultaneously it has also facilitated the spread of misleading concepts such as fake news and greenwashing. LÄS MER

3. 2. Calling Bullshit: A Study on Pseudo-Profound Bullshit in a Business Context

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Eva Klocke; Christopher Kuo; [2020]
   Nyckelord :pseudo-profound bullshit; judgment and decision making; fluency; familiarity; bullshit receptivity;

   Sammanfattning : The global concern for fake news, pseudo-science, and conspiracy theories is growing, fueling research on why individuals are receptive to this kind of information as well as on the factors that contribute to this phenomenon. Pseudo-profound bullshit, which is randomly generated and designed to impress without any regard for the truth, has become a relevant field of research in this regard. LÄS MER