Sökning: "buyer-selller relationship"

Hittade 1 uppsats innehållade orden buyer-selller relationship.

  1. 1. The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Sara Flyckt; Hanna Holmgren; Amanda Werner; [2019]
    Nyckelord :Online organizational buying behavior; display materials; digitalization; culture; buying process; buyer-selller relationship;

    Sammanfattning : Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. LÄS MER