Sökning: "consumer behavior in thailand"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden consumer behavior in thailand.

  1. 1. Fabricated Future : applying the Theory of Planned Behavior to influence purchaseintention of green fashion made from recycled plastic in Thailand

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Kamolchanok Thongpila; [2019]
    Nyckelord :green fashion; consumer behavior; buying behavior; recycled plastic; sustainable consumption; Thailand;

    Sammanfattning : The purpose of this study is to investigate factors influencing the Thai millennial consumers’ intention to purchase clothing and accessories made from recycled plastic. The research relied on deductive reasoning through hypothesis testing; Statistical measurements were employed. LÄS MER

  3. 2. The Motivation of Long-Stay Tourism and International Retirement Migration: Swedish retirees in Thailand.

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Krit Kummaraka; Rapee Jutaporn; [2011]
    Nyckelord :international retirement migration;

    Sammanfattning : Date: May 25, 2011 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: The Motivation of Long-Stay Tourism and InternationalRetirement Migration: Swedish retirees in Thailand. Authors: Mr. Krit Kummaraka ([email protected]. LÄS MER

  4. 3. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Tipaporn Bumrungkitjareon; Suveera Tanasansopin; [2011]
    Nyckelord :Brand equity; Brand preference; Purchase intention; Men s skin care OR cosmetic product; Consumer behavior and male; Thailand;

    Sammanfattning : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. LÄS MER

  5. 4. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
    Nyckelord :Quick service restaurant;

    Sammanfattning : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. LÄS MER

  7. 5. “Changing consumer’s attitude of energy drinks in Thailandmarket”-A case study of Thai consumer behavior toward energy drinks-Master Thesis in Business Studies

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Suratssawadee Kuptanon; Thanathorn Pichittachakul; [2011]
    Nyckelord :energy drinks;

    Sammanfattning : Date: 2011-05-25 Program: MIMA-International Marketing Course name: Master Thesis (EFO705) Title: Changing consumer’s attitude of energy drinks in Thailand market. Acase study of Thai consumer behavior toward energy drinks. LÄS MER